Get the designation right!

When mentioning officials, either by name and designations, or designations, it makes sense to get the designation right.
The Mumbai edition of the Times of India (May 24, 2010), in a story headlined Panel confirms mangrove destruction in Dahisar refers to the head of the forest department of Maharashtra government as chief chief conservator of forests.
The Chief Conservator of Forests, Thane district sent a report to his top boss, who heads the forest-related administrative apparatus. Since the chief's chief had to be another chief, how should the reporter describe him?

One would think, by the proper designation.
The reporter ignored the right one - Principal Chief Conservator of Forests.
Small things. But they make a big difference.
Mahesh Vijapurkar

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