Need simple words, and shorter sentences

A senior administrator, Mr Arvind Kulkarni, and a regular reader of English dailies, wrote:
I have read your blog. It is very useful. Media persons should avoid such bombarding words & should use simple with straight meaning & short sentences. So, that commoner will understand which should be the main purpose.
This is a good beginning on Gudi Padva's auspicious day. Keep it up. I shall read the blog regularly.